Driving a mass media campaign to boost website views with smart insights
Case Study
Client
Swiss Tourism
Industry
Tourism
Project length
1 month
What we delivered
- Digital forecast analysis
- Paid media strategy
- Digital Out Of Home strategy
Project objectives
Swiss Tourism wants to make travellers enthusiastic about Switzerland as a travel destination, by showing the beauty that Switzerland has to offer; from green landscapes to still lakes, they aim to bring people back to their love of the outdoors.
Our main goal for this campaign was to drive brand awareness and increase traffic to the website.
From receiving the brief, we took our usual three step approach to diagnose a strategy. We ultimately chose a Programmatic Digital Display format for the campaign.
In order to generate mass awareness for the campaign, we ran other media to support our online strategy including Digital Out of Home opportunities which we could dial up or down depending on real-time feedback analysis.
72%
Website visit boost
94k
Smart digital impressions
140k
Digital out of home
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