Delivering brand-safe marketing through intelligent audience analysis
Case Study
Client
Qatar World cup
Industry
Lifestyle
Project length
2 months
What we delivered
- Influencer analysis and vetting
- Macro-creator liaison
- Campaign reporting strategies
Project objectives
The hotly anticipated winter World Cup took place in Qatar in 2022. Qatar 2022 came to us with their new emblem and a plan to showcase it to the world through the use of influencers in the run up to the World Cup.
Aside from reaching as many people as possible across the world, we had to create the appropriate buzz and stay on brand.
We used our in-house audience insight system to highlight the top 100 influencers that matched Qatar 2022’s key audience. Working collaboratively, we whittled these down to 19 influencers and undertook thorough background checks and audience audits to ensure a brand-safe campaign delivery.
We worked with 19 macro creators across 10 different countries to deliver mass awareness of the new unveiled emblem.
76%
Average impression increase
76%
Average impression increase
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