As the scorching summer months approach, the UAE is set to witness a migration of expats and tourists. Many opt to escape the heat by heading to their home countries or cooler destinations. While traditional advertising methods suffer during the summer months due to lower foot traffic and fewer eyes on billboards, digital advertising takes the lead. This annual trend is usually a concern for businesses, as the city's population dwindles. So, you need to make digital advertising a key component of your summer marketing strategy:
Reaching the Stay-at-Home Audience
Not everyone has the luxury of fleeing the Emirates' summer heat. Many residents, due to work or personal commitments, remain in the city during the summertime. Digital ads allow you to reach this audience through social media, targeted display, and CTV ads.
Targeting Expats and Tourists Abroad
Thanks to the global reach of the internet, digital ads enable you to target expats and tourists even when they are outside of the UAE. Thanks to geo-targeting and behavioural data, you can target these audiences, keeping your brand on their mind with offers or promotions for their return.
Engaging With Mobile Users
With the summer heat driving everyone indoors, mobile device usage surges as users seek entertainment and ways to beat the heat. You can reach these mobile users through in-app and in-game ads, mobile web banners, and social media platforms. Your brand stays top-of-mind during the summer months.
Digital advertising is cost-effective and the measurability of digital campaigns allows you to track and optimise your efforts in real time. Ensuring maximum return on investment. As the UAE's summer approaches, don't let the temporary drop in footfall stop you from maintaining a strong brand presence. Using the versatile format of digital ads means you can connect with your target audience, whether they are staying in the city or exploring other destinations.
